Philosophy

As we approach the end of the second millennium commercial development worldwide sees more firms address potential customers through formulas and innovative systems, less tied up to the traditional formulas of commerce, with the tendency to reach the consumer directly in his own home.
In this vast market, tele-shopping, but also direct sales and the direct sales connected to referrals of selected customers through the presentation of products on television, creates opportunities and potential that always find a greater space and consent in the markets of different countries.

The products on sale are more and more evolved and complex, and the consumer's interest towards these products is expressed in proportion to the knowledge that he has on the functionality of the same. 
It is easy to understand how a television demonstration as well as a demonstration at home represents a valid answer to the demand of knowledge of the product and its specific characteristics. A valid net of demonstrators able to reach the consumer in their own home to demonstrate the product is therefore necessary in the market place. 
The "product" is the fundamental element for the result of the sale: innovative products are absolutely necessary, they must be of the best quality, aimed at a specific target market, with brochures in various languages and videotapes on how to use the products must be available.

For the finding of products with such characteristic and the creation of necessary support systems, vast investments in terms of economic resources are needed, men and means, which a company approaching the market of a single country doesn't normally have.
All this can be realized by a company that turns its attention to a more vast market rather than the national market only.
It is because of our will to give concrete answers to companies worldwide on the demands of finding and distributing of "innovative products" that DOM&GI international was born. 
The idea, that is, of an international trademark distributed worldwide from exclusive DOM&GI partner concessionaries.

At the head of DOM&GI international there is an Italian company that has in its chromosomal baggage the activity of finding and developing innovative products, a market research office that constantly looks in all directions, worldwide too, in search of novelties. 
The possible exchange of experiences, of Know-how between DOM&GI international and the partners worldwide allows for the various partners to grow in a more fruitful way;

The partners can exploit to their best potential the novelties introduced on the market as they are the first to have them.

DOM&GI - BUSINESS IDEA

The DOM&GI business idea consists in the finding, developing, creating of specific support systems as well as the distribution of innovative products through a network of partners that operate from distributors in various countries.

The development and distribution department of DOM&GI international is constantly occupied in the search of new ideas and or new products and of the development of the same, to approve them and to promote them through direct sales. This large distribution system has the big advantage of illustrating, through home demonstrations, in the most complete and exhaustive way the potentialities of the articles to be sold.
This advantage is mostly verifiable in the sales of products of elevated quality. 
After intense studies, the product is entered into the Dom&Gi catalogue and therefore becomes a product of high quality standard and it is the pivot on which Dom&Gi international bases its business. 
With consideration to the above information we can affirm that:

THE DOM&GI PRODUCTS ARE OF HIGH QUALITY

The distributors that join and belong to the Dom&Gi partners network have the advantage of being able to promote a more vast range of innovative products which are suitable to their proper market. 
The list of products is in continuous evolution in order to be promoted in the market place on time so that the sales opportunities that are presented will be high due to the demand for the product. 
A distributive organization of this type, having a suitable marketing structure at international levels, creates large synergies and allows for the realization of meaningful economies of proportion and purpose with consequent reduction of costs and increase of sales.

THE ROLE OF DOM&GI
international

	Finding and developing suitable products to achieve a sustainable competitive advantage
	Creation of meaningful economies of proportion and purpose in communication and advertising at all levels both national and international, in the distribution, diffusion and of the Know-how.
	Finding suitable Dom&Gi partners to develop the Dom&Gi trademark and to realize meaningful results of sales.
	Management, support to own network of distributors with interchange of ideas, transference of Know-how and specific technical support: training, updates/specifics, software, consultation.

THE ROLE OF DOM&GI
partners

	Set up and implementing marketing strategies for the domestic market of DO&GI
	Marketing of DO&GI products in own geographical markets
	Interchange of information on all aspects of the business, from the typologies of advertising to the methodologies of sale for the transfer and the redistribution of the know-how to the advantage of the whole network of partners.

DOM&GI MARKETING MIX

	Product
	Price
	Distribution
	Communication

PRODUCT
INNOVATION FOR SUCCESS

The products that Dom&Gi market are most certainly unique, often technologically advanced and however available before their demand on the market place. This means, to those who take care of the distribution of the product, that the articles will be a sure success due to the absence of competition. 
The first and more meaningful effect of such a situation is the possibility to apply a high price to the products, with the possibility to reach some notable profits in a relatively brief period of time.

Dom&Gi has in its catalogue a series of articles that have already had success in the areas in which they have been distributed, but that they are still in a situation of competitive advantage.

PRICE
LARGE PROFIT MARGINS

The possibility to promote innovative products puts the distributor in a condition to apply prices to these products at great liberty, because at the moment of the introduction of the new article in market place we find ourselves in a superior position towards the competitors (ahead of our competitors).

Besides this, a valid support in terms of promotional advertising surely increases the discretion in the fixation of the price of largely known products: the more the product is known, the easier it is to sell and the price becomes less important. 
The notable quantities involved in the network of distribution, in the end, allow for substantially low production costs, as well as a notable contractual power towards potential suppliers. 
All these conditions substantially widen the gap between buying and selling price, allowing for a substantial mark-up in the prices of the products and therefore considerable profits for those involved in the business. 

DISTRIBUTION - FREEDOM OF DISTRIBUTION CRITERIA

The Dom&Gi partners can count on the know-how of Dom&Gi, particularly in the field of direct sales, and draws advantage from the innovative products. Its profit margins are vast thanks to the liberty of price fixations and the support of effective business communication politics. 

Freedom of progress, in exclusive conditions, in the distribution of the products according to formalities that are more suitable to the territorial circle in which one operates. 
This choice is dictated from the demand to allow maximum operational autonomy in the marketing of these products to who, for obvious reasons, knows the market in which one works and knows how to face it accordingly with the best possible results. 
Dom&Gi does not want to be a structure that rigidly impose their own distributive criteria, but rather a flexible aid that can integrate with the work of the partners. 

- COMMUNICATION -
COORDINATION OF ADVERTISING

The more the trademark is known, the easier it is to sell. This is a simple concept on which the promotional efforts of every firm is based. 
For this reason the DOM&GI trademark is used in all the countries in which DOM&GI is present.

Furthermore: all the promotional supports, be they paper (flyers, brochures or other), video (for the tele-shopping), or trade-fair displays, have a graphic coordinated profile which is researched and furnished by Dom&Gi.

DOM&GI MARKETING MIX

PRODUCT

	New concepts
	Technologically advance
	Innovative
	Big competitive advantage

PRICE

• The right price of a new product with little competition on the market 
  

DISTRIBUTION

	DOM&GI international as unique referral
	Exclusivity for own country
	Independence of the choice of partners

COMMUNICATION

	Only trademark world-wide
	Coordinated advertising

WHY BECOME A DOM&GI PARTNER

The essence of DOM&GI international is the finding and building of opportunities for creating and developing successful businesses.
This is offered to the single partners, through:

	A unique trademark world-wide
	A catalogue of innovative products to promote
	A constant search of products, methodologies, effective advertising
	Prices with elevated mark-up, also in respect to the economic scales created
	Acquisition and diffusion of Know-how
	Dynamic and fast distributive structure
	Synergy of interchange of information
	Business philosophy addressing "customer care"
	Professionalism and competence

DOM&GI MISSION STATEMENT

Creation of  A multinational network  of independent partners furnishing them with the necessary elements for a successful business

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